Pankhuri Joshi
OPEN

Hello, I’m Pankhuri. Indian graphic designer and art director living in Atlanta. With over half a decade of experience in the design industry, I help create brand and digital experiences.

Area of Work

Branding

Packaging

Illustration

Web Design

Art Direction

Hard skills:

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

Adobe Premier Pro

Adobe Indesign

Procreate

Figma

Soft skills:

Conceptualization

Time Management

Critical Thinking

Problem solving

Critical Thinking

Teamwork

Languages:

English

Hindi

Passion for Design: From Startups to Corporations, my journey so far.

Education:

Diploma in Communication Design

Indian School of Design and Innovation | Parsons (2015 - 2019)

Bachelor of Arts

Mumbai University (2016 - 2019)

Masters of Arts in Advertising

Savannah College of Art and Design (2023 - 2024)

Approach:

Wireframes / Drafts

Wireframes are a crucial tool in the design process, providing a blueprint for the layout and functionality of a digital product. To create effective wireframes, it's important to understand the user's needs and goals, as well as the requirements and constraints of the project.

Digital Design

To create effective designs, it's important to understand the needs, goals, and behaviors of the target audience. This can be achieved through user research and testing, which can uncover insights about user preferences and pain points. Once this information is gathered, as a designer I can create wireframes and prototypes to iterate and refine the design.

Art Direction

To develop an effective art direction, it's important to understand the brand's essence, its target audience, and the intended message. Once this information is gathered, as a designer I can create a visual strategy that defines the art direction, including elements like color palettes, typography, imagery, and tone of voice.

If you have a fun project that we can collaborate on, fill this out. Thank you.
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