Pankhuri Joshi
OPEN
Adobe Illustrator, Adobe Photoshop

Project Beer - The Upside Down

Year

2024

Scope of Work

Branding, Packaging, Illustrations, Merchandise

Location

Atlanta

Inspired by the supernatural world of Netflix’s Stranger Things, this beer brand brings the intrigue of Hawkins, Indiana, to life in every sip. Blending 1980s nostalgia with bold, creative flavors, the series features brews like Mind Flayer Stout, Vecna’s Curse Red Ale, and Demogorgon's Dark Saison. Each beer is crafted to echo the show’s blend of mystery, adventure, and a dash of the paranormal. Step into the Upside Down and discover a beer experience unlike any other - crafted for fans of bold brews and Stranger Things.

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