Year
2024
Scope of Work
Art Direction
Location
Atlanta
The primary objective for this campaign was to connect with adults who may be seeking a respite from the chaos of daily life. By utilizing the tagline Peace by Piece, we emphasize the notion that playing with LEGO can bring about a sense of peace. Mindfulness is the art of being present in the moment. This project has been selected to appear in the Advertising Annual 65, the November issue of Communication Arts.